The need to work on e-reputation concerns professionals and brands, but not only: individuals are not exempt from it.
Warren Buffet had this sentence: “It takes 20 years to build a reputation, but only five minutes to annihilate it.” This has never been more true than today, in our ultra-connected world. And because: simple negative reviews posted on the Web can deter up to 96% of Internet users from interested in a product or service … Internet can be a powerful lever of popularity, but it does not give anybody any gift. That is why working your e-reputation is essential: if you do not take the subject, that’s the topic that will come to you. And everyone is concerned: businesses as well as individuals!